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Levy Workshop Information
Communication strategies to support local school district referenda Susan spoke generally of effective communications methods and then specifically addressed what White Bear Lake School District learned from a referendum defeat to orchestrate a referendum victory the following year.
Speaker Susan Brott
Past-President, Minnesota School Public Relations Association (MinnSPRA) Communications Coordinator, previously in District #624 White Bear Lake Schools, currently is the Chief Marketing and Communications Officer in District #197
Materials Telling Your Story: Communication strategies to support local school district referendum
Note: Use Facebook in recruiting recent alumni for absentee ballots. We did this in 2007 in White Bear and it worked very well. I would think in a general election year like 2008 it would be even more effective. And now that Facebook is not restricted to college/university students, you may find even more alums. (Same could probably be used with MySpace, although the recent high school grads I talk to say Facebook is the better choice).
South Washington County: A Bond and a Renewal Barb and Leslee discussed how the coordinated efforts of the district and the citizen group resulted in the passage of the state’s largest ever school bond one year and a referendum renewal the following year.
Speakers Barbara Brown
Communications Director, District #833 South Washington County Schools
Chair, 2006 Bond Election and the 2007 Levy Renewal for the District #833 South Washington County citizen’s committee
Passing a Bond and Referendum in a Presidential Election Year Ken was Superintendent in Cambridge-Isanti in 2004 when the district passed a $47.7 million dollar bond to build two schools and an accompanying operating levy. Ken discussed the district’s year-long efforts to effectively build community support and the activities leading up to the Presidential election day.
Speaker Ken Runberg –
Email Retired Superintendent
Successful Referendum Strategies This information was given out during a Panel Discussion from a Levy Workshop sponsored by SEE back in 2003. This is an excellent document in detailing District 196 year-long effort to pass their referendum.